To warm up your approach and improve your effectiveness, try a little honey. We all know a "warm" lead is much better than a stone-cold lead, so wouldn't your marketing efforts improve if you "warmed" up your calls?Īs the old saying goes, "You can catch more flies with honey than vinegar." Cold-call telemarketing is about as smooth as molasses and as bitter as vinegar. Is your firm or practice going to the school of hard knocks with cold-call telemarketing?
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